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On the 18th and 19th of August Business Iceland is participating in an official visit to Estonia with a business delegation of Icelandic companies. The program is organized with the Estonian Chamber of commerce, the Estonian foreign ministry and the Icelandic embassy in Helsinki.


These are the Icelandic companies and their representatives who are participating.

","text":"On the 18th and 19th of August Business Iceland is participating in an official visit to Estonia with a business delegation of Icelandic companies. The program is organized with the Estonian Chamber of commerce, the Estonian foreign ministry and the Icelandic embassy in Helsinki. \nThese are the Icelandic companies and their representatives who are participating."},"body":[{"__typename":"PrismicEventBodyRichText","id":"7d3315c4-ca00-550b-adc9-6355f571d889","slice_type":"rich_text","primary":{"rich_text":{"html":"

On the 18th and 19th of August Business Iceland is participating in an official visit to Estonia with a business delegation of Icelandic companies. The business delegation is focused under the theme “AI for Good” and is organized in collaboration with the Estonian Chamber of commerce, the Estonian foreign ministry and the Icelandic embassy in Helsinki.

These are the Icelandic companies and their representatives who are participating.

","raw":[{"type":"paragraph","text":"On the 18th and 19th of August Business Iceland is participating in an official visit to Estonia with a business delegation of Icelandic companies. The business delegation is focused under the theme “AI for Good” and is organized in collaboration with the Estonian Chamber of commerce, the Estonian foreign ministry and the Icelandic embassy in Helsinki. \n\nThese are the Icelandic companies and their representatives who are participating.","spans":[{"start":0,"end":355,"type":"label","data":{"label":"larger-paragraph"}},{"start":356,"end":439,"type":"label","data":{"label":"larger-paragraph"}}],"direction":"ltr"}]}}},{"__typename":"PrismicEventBodyCompanyCardGrid","id":"fd59db28-1a18-50a9-ade3-772235a4c32a","slice_type":"company_card_grid","primary":{"grid_title":{"text":"Meet the Icelandic Companies "}},"items":[{"company":{"document":{"__typename":"PrismicCompany","data":{"name":{"text":"Advania"},"excerpt":{"html":"

AI / Cybersecurity
Guðmundur Arnar Sigmundsson
Director of Cybersecurity and Data Development

"},"about":{"html":"

Advania is one of the leading IT service providers in Iceland

At Advania, around 600 specialists work to simplify our customers' daily operations through the smart use of information technology. We deliver IT AI, cybersecurity, software and services to the Icelandic market in secure and sustainable way.

"},"website":{"url":"https://www.advania.is/"},"image":{"url":"https://images.prismic.io/eventsbusinessiceland/4bKe5Uf9Q2vPFsO1_Advania.png?auto=format%2Ccompress&rect=0%2C0%2C142%2C69&w=823&h=400","alt":null,"fluid":{"base64":"data:image/png;base64,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Director of Cybersecurity and Data Development

"},"about":{"html":"

Guðmundur Arnar Sigmundsson is Director of Cybersecurity and Data Development at Advania Iceland, with senior leadership experience across the public and private sectors, including serving as Director of Iceland’s national CSIRT

He holds an M.Sc. in Telecommunications Engineering with an emphasis on cybersecurity from the University of Karlsruhe, Germany.

"},"website":{"url":"https://www.advania.is/"}}}},"tags":null,"use_only_representative":false},{"company":{"document":{"__typename":"PrismicCompany","data":{"name":{"text":"AwareGO"},"excerpt":{"html":"

Cybersecurity
Ragnar Sigurdsson
CEO

"},"about":{"html":"

AwareGO Delivers Human risk management and security awareness training

AwareGO is an Icelandic human risk management company helping organisations measure and reduce employee-driven cyber risk. Its AwareGUARD platform combines behavior-based training, risk assessments, phishing simulations, and breach exposure monitoring into a unified human risk score. The platform serves more than 500,000 users across the US, the Nordics, the UK, and beyond.

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CEO and co-founder

"},"about":{"html":"

Ragnar Sigurðsson is the CEO and co-founder of AwareGO, an Icelandic human risk management company helping organisations measure and reduce employee-driven cyber risk. A CISSP and Certified Ethical Hacker, Ragnar brings deep technical security expertise to the company's mission. He founded AwareGO in 2007 together with his wife, Helga Steinthorsdóttir, an experienced HR manager, recognising early on that securing the human factor is just as critical as securing the technology. That blend of security and people expertise still defines AwareGO today, with its AwareGUARD platform combining behavior-based training, risk assessments, and phishing simulations into a unified employee risk score.

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AI / Language Technology
Lilja D. Jónsdóttir
CEO

"},"about":{"html":"

Almannarómur is an AI Center and Iceland's official center for language technology

Almannarómur is a non-profit AI Centre and Centre for Language Technology. Almannarómur runs multiple programs aimed to advance ethical and sustainable use and development of AI in Iceland, including its founding membership in New Nordics AI, test-before-invest AI services for SMEs and startups, thought leadership on AI in Iceland and more. On behalf of the Ministry of Culture, it leads the national Language Technology Programme, developing open speech recognition, synthesis, machine translation, and spell-checking tools that ensure Icelandic thrives across the digital age - safeguarding a small language in a world of artificial intelligence.

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iceland/cH4nm1jKpEuzZ6NI_Liljacrop_2.png?auto=format%2Ccompress&w=800","srcSet":"https://images.prismic.io/eventsbusinessiceland/cH4nm1jKpEuzZ6NI_Liljacrop_2.png?auto=format%2Ccompress&w=200&h=189 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CEO

"},"about":{"html":"

Lilja D. Jonsdottir is the CEO of Almannarómur. Previously Lilja served as a policy advisor to Iceland´s Prime Minister where she co-authored Iceland’s current AI policy. Lilja is an Economist who has served in international business leadership roles spanning from the USA to Japan and holds an MBA from Harvard Business School.

"},"website":{"url":"www.almannaromur.is"}}}},"tags":null,"use_only_representative":false},{"company":{"document":{"__typename":"PrismicCompany","data":{"name":{"text":"Auðkenni"},"excerpt":{"html":"

eID
Haraldur Agnar Bjarnason
CEO

"},"about":{"html":"

Auðkenni is Iceland’s national trust service provider, operating the country’s most used eID scheme.

Auðkenni is Iceland’s national trust service provider and operates the country’s leading eID scheme. Most Icelanders use Auðkenni-issued eIDs for identification and qualified electronic signatures. Founded in 2000 by financial institutions and others, Auðkenni has been publicly owned since 2022 and works closely with financial institutions, government bodies, technology companies, telecom providers, and European partners.

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","aspectRatio":1.011111111111111,"src":"https://images.prismic.io/eventsbusinessiceland/k-N-IJE0yyGS1JTL_Haraldur.png?auto=format%2Ccompress&w=800","srcSet":"https://images.prismic.io/eventsbusinessiceland/k-N-IJE0yyGS1JTL_Haraldur.png?auto=format%2Ccompress&w=200&h=198 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CTO

"},"about":{"html":"

Haraldur has nearly two decades of experience in electronic identity and has served as CEO of Auðkenni since 2011. Previously, at Iceland’s Ministry of Finance, he developed government ICT and digital-service policies, focusing on eID and electronic signatures. He has also contributed to expert groups and EU-funded projects.

"},"website":{"url":"https://www.audkenni.is/"}}}},"tags":null,"use_only_representative":false},{"company":{"document":null},"representative":{"document":{"__typename":"PrismicRepresentative","data":{"fullName":{"text":"Sverrir Bergþór 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CTO

"},"about":{"html":""},"website":{"url":"https://www.audkenni.is/"}}}},"tags":null,"use_only_representative":false},{"company":{"document":{"__typename":"PrismicCompany","data":{"name":{"text":"Bara tala"},"excerpt":{"html":"

AI / Language Technology / HR Tech
Jon Gunnar thordarson
CEP / Founder

"},"about":{"html":"

Language technology for workplace inclusion

Bara tala (Iceland) and Bare Si Det (Norway) develop AI-powered language technology that helps international employees learn the local language in the workplace. Our digital platform improves communication, safety, productivity, and inclusion while enabling employers to support language learning at scale.

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CEP / Founder

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Jón Gunnar Þórðarson is the Founder and CEO of Bara tala (Iceland) and Bare Si Det (Norway). He has over 20 years of experience in entrepreneurship, digital learning, and leadership, and is passionate about using language technology and AI to improve workplace inclusion, communication, and opportunities for international employees.

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Fintech / Data
Reynir Grétarson
Founder

"},"about":{"html":"

Creditinfo operates in more than 40 countries, continuously innovating to provide data-driven solutions that foster growth and stability

Creditinfo Group was founded with a simple but powerful mission: to enable smarter financial decisions by making credit information accessible, reliable, and impactful. What began as a small Icelandic company has grown into a truly global business, serving markets across Europe, Africa, Asia, the Middle East, and the Caribbean.

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Founder

"},"about":{"html":"

Reynir Grétarsson is an Icelandic entrepreneur and founder of Creditinfo Group, a global credit information and risk management company operating in more than 30 countries. He is still a shareholder in Creditinfo Group and founder of InfoCapital, with extensive experience in fintech, data analytics, entrepreneurship, and building international financial infrastructure.

"},"website":{"url":"https://www.creditinfo.com/"}}}},"tags":null,"use_only_representative":false},{"company":{"document":{"__typename":"PrismicCompany","data":{"name":{"text":"Creditinfo"},"excerpt":{"html":"

Fintech / Data
Hrefna Ösp Sigfinnsdóttir
CEO

"},"about":{"html":"

Creditinfo operates in more than 40 countries, continuously innovating to provide data-driven solutions that foster growth and stability

Creditinfo Group was founded with a simple but powerful mission: to enable smarter financial decisions by making credit information accessible, reliable, and impactful. What began as a small Icelandic company has grown into a truly global business, serving markets across Europe, Africa, Asia, the Middle East, and the Caribbean.

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Founder

"},"about":{"html":"

Hrefna Sigfinnsdóttir is CEO of Creditinfo Iceland and a member of the Creditinfo Group Executive Committee. With more than 30 years of experience in financial services, she has held senior leadership roles across banking, capital markets, and fintech. She is a founding member of IcelandSIF and is a board member of Stefnir asset management house, Iceland Chaimber of Commerce, Creditinfo Estonia and Creditinfo Latvia

"},"website":{"url":"https://www.creditinfo.com/"}}}},"tags":null,"use_only_representative":false},{"company":{"document":{"__typename":"PrismicCompany","data":{"name":{"text":"Crowberry Capital"},"excerpt":{"html":"

Nordic venture capital firm
Hekla Arnardóttir
Managing and founding partner

"},"about":{"html":"

Crowberry is a VC fund investing in tech startups in the Nordics.

Crowberry invests early in digital health, software and gaming companies and has a portfolio of 30 companies mainly in Denmark, Finland and Iceland.

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Hekla is one of thee founding partners of Crowberry Capital and has been actively investing in tech startups since 2010. Previously she worked 10 years at Össur both in R&D in Iceland and later as Product Manager and Legal Representative of Össur China based in Shanghai.

"},"website":{"url":"https://www.crowberrycapital.com/"}}}},"tags":null,"use_only_representative":false},{"company":{"document":{"__typename":"PrismicCompany","data":{"name":{"text":"Frumtak Ventures"},"excerpt":{"html":"

Venture capital
Svana Gunnarsdóttir
Managing partner

"},"about":{"html":"

Frumtak Ventures is an early stage VC fund

At Frumtak Ventures, we champion founders who have demonstrated early traction and have potential to become global leaders in their space.

We take a concentrated, high-conviction, and high-involvement approach to investing and dedicate ourselves to collaboratively work with our portfolio companies from the seed stage through IPO. Our initial ticket size usually ranges from €1 million to €3 million.

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Svana is Co-founder and Managing Partner of Frumtak Ventures. She has overseen several mergers and acquisitions internationally and has extensive experience founding and leading startups.

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Health tech
Arna Harðardóttir
CEO

"},"about":{"html":"

Health tech solutions streamlining Iceland's healthcare system

Helix builds on decades of experience developing health tech solutions that streamline Iceland's healthcare system, reduce institutional costs, and improve oversight for professionals. Our systems process 7,000 digital prescriptions daily and power products used across hospitals, primary care, and public health nationwide

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Founder

"},"about":{"html":"

Arna Harðardóttir is CEO of Helix Health, Iceland's leading health tech company. At Helix, she leads a team with 30 years of expertise building core digital infrastructure for Iceland's healthcare system

"},"website":{"url":"helixhealth.is"}}}},"tags":"Other","use_only_representative":false},{"company":{"document":{"__typename":"PrismicCompany","data":{"name":{"text":"Lucinity"},"excerpt":{"html":"

Fintech / Regtech
Daniel Palmason
CEO

"},"about":{"html":"

Lucinity develops AI software helping banks and fintechs fight financial crime

Lucinity is a Reykjavík-based software company founded in 2018. We help banks, fintechs, and payment providers fight financial crime through "Human AI", combining artificial intelligence with human expertise. Our platform spans transaction monitoring, case management, and regulatory reporting, and includes Luci, an AI copilot for financial-crime investigators.

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CEO

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Daniel Palmason is CEO and co-founder of Lucinity, a Reykjavík-based company building "Human AI" software that helps banks, fintechs, and payment providers fight financial crime. A lawyer by training, Daniel spent over six years as Head of Compliance and Money Laundering Reporting Officer (MLRO) at Kvika banki before joining Lucinity in 2021, where he has held senior legal, commercial, and operational leadership roles. He holds bachelor's and master's degrees in law from Reykjavík University, and also serves on the board of Akta Capital Management.

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AI / Policy / Innovation
Gísli Guðmundsson
Co-Lead

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New Nordics AI is a joint AI center across the Nordic–Baltic countries.

It is an independent AI center, anchored in national partners with strong positions and deep roots in their respective AI ecosystems. By connecting these ecosystems, we create the structures for collaboration that allow the Nordic–Baltic region to act together where it matters the most.

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Co-Lead

"},"about":{"html":"

Co-lead of New Nordics AI through his role at Almannarómur, the language technology center of Iceland. Working on strengthening regional collaboration around responsible AI adoption, public sector innovation and the development of shared AI infrastructure across the Nordic–Baltic region.

Support to the Icelandic Ministry of Education and Children’s Affairs on how AI can be implemented responsibly and practically within the education system.

Previously, Gísli served as AI Lead at KPMG in Iceland, working with organisations on AI strategy, implementation and adoption further to working at the Ministry of Higher Education, Science and Innovation, contributing to the development of Iceland’s initial AI action plan.

"},"website":{"url":"https://www.newnordics.ai/"}}}},"tags":null,"use_only_representative":false},{"company":{"document":{"__typename":"PrismicCompany","data":{"name":{"text":"PLAIO"},"excerpt":{"html":"

Software / Life Sciences
Johann Gudbjargarson (Joi)
CEO

"},"about":{"html":"

AI planning software built for pharma supply chains

PLAIO is an Icelandic software company building AI-assisted planning for pharma manufacturers. Our platform covers the full planning lifecycle - demand forecasting, supply planning, S&OP and production scheduling - in one visual, pharma-specific system. Founded in 2021, we serve 15 pharma customers across Europe, the US and the Middle East.

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Jóhann Guðbjargarson (Jói) is the founder and CEO of PLAIO, an Icelandic software company building AI-assisted planning for the pharmaceutical industry. He started PLAIO in 2021 to replace spreadsheet-driven planning with a single, pharma-specific platform that runs from demand forecasting to shop-floor scheduling. Today PLAIO serves 13 pharmaceutical customers across Europe, the US and the Middle East. Jóhann stays close to the product and to customers, and is leading the company through its next phase of growth across Europe.

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Cybersecurity
Anton Egilsson
CEO

"},"about":{"html":"

Nordic pure play cyber security company with elite talent

Pure play Nordic cyber security firm combining defending and offensive hacking with elite talent, delivering 24/7 critical SOC operations and scalable services for clients ranging from smaller companies to the most demanding enterprise and critical infrastructure environments.

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CEO

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Anton Egilsson is the CEO of Syndis, a Nordic cybersecurity company specializing in offensive security, SOC services, and security consulting. He leads the company’s international expansion across the Nordics and beyond, with a focus on combining deep technical expertise and hands-on cyber defence capabilities to protect critical infrastructure and enterprise clients. Under his leadership, Syndis has expanded its presence considerably and strengthened its position as a leading pure-play european cybersecurity firm.

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AI / Regulatory Technology
Safa Jemai
CEO

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Treyst.ai automates EU/EEA legislative compliance for governments and organisations.

Víkonnekt developed Treyst.ai, an AI platform that helps governments and organisations across the EU and EEA reduce the cost and complexity of EU legislative compliance, automating the implementation of EU directives into national law and delivering targeted monitoring of EU and national legislative changes.

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Safa is an ambitious tech and consumer product entrepreneur. She is an expert in applied emerging tech and founded Víkonnekt and Treyst.ai which is platform for EU Legislative Compliance.

Safa is an inspirational young leader who serves on the board of, and mentors, several startups and entrepreneurs. She is the winner of Nordic Women in Tech Awards 2023.

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Cybesecurity
Hallgrimur Bjornsson
CEO

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AI-scale malware detection for service providers and critical infrastructure.

Varist is an Icelandic cybersecurity company building the Hybrid Detection Engine, an AI-scale malware detection product. It scans every file in under 8.5ms with a 0.001% false positive rate, drawing on a 3PB malware repository. Varist serves hyperscalers, service providers, and critical infrastructure, helping make the world safe from malware.

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Halli's two decades of business leadership include bringing innovative technology products to market and helping to drive the evolution of anti-malware technology worldwide. Before Varist, he served as VP of Anti-Malware at Cyren leading all aspects of product line growth and market development. Prior to that he held multiple senior management positions including VP of Software Engineering and Head of ITO at biotech firm Genuity Science and several product management roles at Adobe Systems. Halli also founded and led the Doc2PDF Ltd document management service through its acquisition in 2013. He earned a Master of Science in Electrical Engineering degree at Lund University and holds an MBA from the University of Edinburgh.

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Sigríður Valgeirsdóttir
Director General, Deputy Permanent Secretary

"},"about":{"html":"

Ministry of Culture, Innovation and Higher Education

The policy areas of the Ministry are diverse, but all aim to strengthen Icelandic ingenuity. Its role is to strengthen the foundation of an open, dynamic, and knowledge-driven nation by supporting innovation and entrepreneurship, promoting access to education and research, as well as language preservation and cultural heritage. The Ministry oversees matters related to culture, media, innovation, science, research, higher education digital transition and AI.

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Director General, Deputy Permanent Secretary

"},"about":{"html":""},"website":{"url":"www.mnh.is"}}}},"tags":null,"use_only_representative":false},{"company":{"document":{"__typename":"PrismicCompany","data":{"name":{"text":"Ministry of Culture, Innovation and Higher Education"},"excerpt":{"html":"

Atli Sigurgeirsson

Senior advisor on AI

"},"about":{"html":"

Ministry of Culture, Innovation and Higher Education

The policy areas of the Ministry are diverse, but all aim to strengthen Icelandic ingenuity. Its role is to strengthen the foundation of an open, dynamic, and knowledge-driven nation by supporting innovation and entrepreneurship, promoting access to education and research, as well as language preservation and cultural heritage. The Ministry oversees matters related to culture, media, innovation, science, research, higher education digital transition and AI.

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Senior advisor on AI

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Export & investments
Sigríður Dögg Guðmundsdóttir
Director

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Business Iceland is responsible for the branding and marketing of Iceland and Icelandic export industries. It supports Icelandic companies in entering foreign markets and facilitates foreign investment in the Icelandic economy. Business Iceland is continually working to support the international reach of the five sectors: Energy & Green Solutions, Tech & Innovation, Creative Industries, Tourism and Fisheries & Food.

 

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Director, Trade & Invest, Business Iceland

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